“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” (George Lois, American Art Director)

Just about every day, we get requests from people who want to know specifically what to do in certain circumstances. “What do I do when my three year old won’t potty train?” or “What should I do when my teen breaks curfew?” On occasion, we oblige with targeted responses. But for the most part, we don’t. Not because we don’t want to help, but precisely because we do.

You see, we believe, like Lois, that the creative act is more powerful than most things known to man. In creating, you are pausing instead of reacting. You are assessing rather than assuming, and you should trust that your ideas are every bit as good as ours – if you’re following the main principles and staying calm and connected with your kids.